The most important function of an organization is to know how to assemble the three parts on the way to sporting success.
At Sporta, we live and breathe sports.
We’re a creative studio built for the game, by people who understand its power — the victories, the setbacks, the stories that connect players and fans.
Our work is simple: we help teams, leagues, and organizations bring their vision to life. From social media that excites fans, to branding that inspires pride, to digital platforms that keep communities connected — Sporta is where passion meets creativity.
Because in sports, every detail matters. And so does the way you tell your story.
Sporta was founded in Israel, born from a passion for sports and design.
What started as a small studio quickly grew into a home for leagues, clubs, and organizations looking for a partner who understands the game inside and out.
Based in Omer, near Be’er Sheva, we work with clients across Israel and abroad — bringing local dedication with a global outlook.
Our Numbers
Your Advantage
“Talent wins games, but teamwork and intelligence win championships.”
Visionaries who look beyond the game as it is, and examine the game as it really could be. Challenging conventions and redefining the rules. Those who think only of opportunities. Embracing the belief that the future of sports marketing is not set in stone.
Yoni is an experienced leader with a strong technical, managerial, and professional background in the world of sports. Before founding Sporta, he led a global sports-tech startup that operated in 9 countries across 3 continents – building products, partnerships, and teams along the way. He knows how to work with federations, leagues, clubs, and tech partners – and as a devoted Hapoel Be’er Sheva fan, he also knows how to suffer with pride.
Officially CEO. Unofficially Head of Complaints.
With more than 15 years in professional sports, Motty has led business development in the Israeli Professional Football Leagues for a decade as a VP of Busineess Development, helping revenues grow by more than 300%. He has negotiated major international deals for European Leagues organization and advised top sports clients worldwide. When he’s not busy with strategies and partnerships, you’ll probably find him in his garden, happily digging in the dirt.
Eyal brings extensive experience in technology and product management, having held a senior role at a leading sports-tech startup before becoming the engine behind Sporta’s product delivery and execution. Fluent in Hebrew, English, Spanish – and efficiency – Eyal is known as Sporta’s very own Wayne Rooney: all heart, all hustle, anywhere on the pitch. Also known for his obsession with anti-aging products. We don’t ask questions.
Bar is a seasoned visual specialist with deep experience working with sports clubs and organizations across the ecosystem.
He leads Sporta’s design team with precision, versatility, and full command of every platform – including a few still in beta.
A vocal AI enthusiast (with healthy skepticism), Bar believes machines are smart – but humans still have better taste. Always sharp, always switched on – Bar somehow has an opinion on everything, from font weights to post-workout carbs.
Nurit leads content delivery and production with clarity, care, and a rare ability to find a solution – anytime, anywhere. She arrived in the world of sport-tech through one of life’s detours, but quickly became the person you want on every project. In sport, problems always pop up – and Nurit always finds a way through, blending her free-spirited energy with sharp execution and steady professionalism. There are rumors she once missed a rave festival. Those remain unconfirmed.
Tomer joined Sporta after his time at the Israeli Professional Football Leagues, bringing with him a rare mix of sports expertise, content instinct, and calm confidence. Quiet, sharp, and often referred to as the “creative elitist” of the team, he’s the first to crack any content challenge – and the last to miss a trend sweeping the social world. He remains deeply committed to both the integrity of storytelling and his signature beret. We’re still working on one of those.
Rotem is a veteran sports journalist and broadcaster, with years of experience across radio and print – and a mental sports database that puts most search engines to shame.
He’s a true professional: detail-oriented, sharp, and blessed with a memory that can recall lineups from third-division matches in countries most people can’t pronounce. With the size of a center-back and a voice that turns heads, Rotem may seem intimidating – but he’s basically a giant marshmallow in sneakers: soft, sweet, and impossible to dislike.
With a rich background in radio and sports journalism, Asaf lives and breathes content. He brings sharp storytelling and full dedication to every project. Off the clock, you’ll probably find him with a guitar in hand – still debating whether his riffs are better than his headlines.
Based in Indonesia, Zein brings top-tier creative skills with a global sports mindset.
He’s worked with major names like FIFA, The Big 3, and multiple NBA teams. Always blending sharp design with deep knowledge of the sports world. A proud Real Madrid fan and lover of basketball, Zain combines precision, passion, and perspective in everything he creates.
Artem is a professional designer with years of experience creating visuals for sports organizations. He combines technical skill with an artistic touch, making him a unique creative on the team. Sensitive, precise, and always pushing for quality, Artem brings a special edge to every project. A devoted Liverpool fan, he’s already used to constant highs and lows – so deadlines don’t scare him.
Atharva is one of the senior members of Sporta’s design team, known for his sharp eye and consistent delivery. A dedicated professional who never leaves a task unfinished, he combines skill with reliability day in and day out. A loyal Bayern Munich fan, he brings the same persistence and discipline to design as his club does to football.
The “kid” of the team, but already a gifted photographer. From live match coverage to full-scale Media Day productions, Ilay shoulders it all – cameras, gear, and crews – with surprising maturity. A die-hard basketball fan who didn’t quite make it as a pro player, but at least he’s always courtside with a camera.
Gil is among the founding fathers of digital sports media in Israel, having led the development of the Israeli Football Leagues’ platforms – widely considered the country’s most advanced. With deep experience in creative strategy, branding, and content, he has worked with leading agencies and advised multiple sports organizations. As an advisor, Gil supports Sporta on select creative, branding, and strategic projects – bringing depth, clarity, and decades of expertise. He grew up on a farm in the country side and still knows how to milk cows and goats – though that’ll definitely push the hourly rate up.