From the official social page of the Dream League, the most special, colorful, and advanced football page in Israel – with the answer to the question of how to do sports social media right.
Real Manager – Israel’s Official Fantasy League
2020-2023
Video
Templates
Strategy
Social
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“Real Manager” was the official operator of the Israeli Fantasy League between 2020-23. Fantasy League is a virtual game that combines reality, where the player builds a team from a selection of league players. Based on their real-life actions, players accumulate points and compete in various ranking competitions.
Over time, in addition to things related to the Fantasy League (such as Player of the Week or the top 10 coaches of the round), the page gained momentum. Besides daily interaction with the Israeli fanbase, graphics were added, becoming viral, collaborations with players, clubs, fan pages, and more.
Working on the social media of the Fantasy League is a daily task – with important game updates but primarily focusing on high-quality fantasy content. This includes player recommendations, praise for successful coaches, statistics, award-winning themes, and more. In order to add extra value beyond fantasy, we had to think about how to take the social and audience interaction to the next level.
Collaborating with fan pages and large fan groups of all the teams in the country, we gradually built close relationships to increase the exposure of the page. These fan pages have a large following of loyal fans, but often lack engaging graphics and interactive content for their followers. This is where the social media management of Real Manager comes into play.
Through collaboration, we create high-quality, unique, and interesting content for fans. This content not only exposes the page and Real Manager’s activities but also promotes the Dream League game in an organic and engaging manner.
Being the official operator of the Dream League, Real Manager not only had the opportunity to use the official photos of the league players in the game but also built relationships that helped promote its activities directly from the league teams.
As with the fan club cases, we created high-quality, personalized content for each team so they could promote the Dream League specifically to their audience. Over time, as success grew, clubs themselves began to seek collaboration and unique graphics exclusively for them.
If the breaks between seasons are usually a ‘dead time’ for football content creators, Real Manager is the opposite. There are endless reports about players who are rumored to move to a team, sometimes reporting on deals even before the media. Players react to reports on our platform (like Stipe Perica joining Hapoel Tel Aviv), and even agents who request to create graphics for their players for a specific team to promote an agenda. Real Manager has become an active and significant player in the Israeli transfer market.
A high-quality page that talks football 24/7 and creates consistent interaction with its audience gains momentum and gradually expands its sphere of influence. For example, one can see examples of the importance the page has gained in the football discourse in Israel by the fact that many players have shared their nominations or awards for outstanding achievements of the season on our page.
Prominent players like Maor Buzaglo and Bibars Natcho asked us to create special graphics for their retirement (or retirement from the national team). Each such graphic reaches an audience of hundreds of thousands, as these are very popular players with an incredible number of loyal followers.
I approached Sporta to design our startup’s app. They understood our needs perfectly and delivered an intuitive, eye-catching design.
I approached Sporta to design our startup’s app. They understood our needs perfectly and delivered an intuitive, eye-catching design.
I approached Sporta to design our startup’s app. They understood our needs perfectly and delivered an intuitive, eye-catching design.
I approached Sporta to design our startup’s app. They understood our needs perfectly and delivered an intuitive, eye-catching design.
I approached Sporta to design our startup’s app. They understood our needs perfectly and delivered an intuitive, eye-catching design.
I approached Sporta to design our startup’s app. They understood our needs perfectly and delivered an intuitive, eye-catching design.
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