Israeli Basketball League – The Next Generation

The administration of the basketball league manages the Winner League, the most popular and beloved basketball league in the country with hundreds of thousands of fans. It is committed to upgrading its digital activities in all aspects for the benefit of the sport.

client

The Israel Basketball League

Year

2023

Services

Branding

Strategy

Digital

Rebuilding

Templates

Video

Challenges

Strategy Development – The management operated without an orderly digital strategy, the first stage in the process is to develop such a strategy, in order to do so, first you need to get to know the management, its goals, who is the target audience, who are the competitors, what are the aspirations, and what are their strengths and weaknesses
Outdated Design – The design felt heavy, old, irrelevant and did not correspond with trends in the sports worlds
Disorganized and inconsistent work – Hurt the ability to raise the standard of visibility over time and in a consistent and unambiguous manner
Lack of correlation between the popularity of basketball in the country, and the level of fan engagement and involvement on the Basketball Association’s social platforms
Competition with other leagues – The growing popularity of the NBA, European basketball tournaments and also soccer, competes for fans’ attention creating a gap between them and the Basketball Association

New Brand

As part of our work with the Basketball Association, we created a weekly, monthly and quarterly content calendar. The goal – to organize the content throughout the season, create consumption habits for followers and make them look forward to certain segments that are uploaded at fixed times. Building a content calendar not only allows you to be better prepared for fixed content, but also allows greater flexibility for unexpected events and allows more freedom of action and faster response time for any event.

Content, Interaction and Engagement:

As part of our work with the Basketball Association, we created a content calendar in order to organize and arrange our content throughout the season, create continuity for followers and make them look forward to certain segments that are uploaded at fixed times. Building a content calendar not only allows us to be better prepared for fixed content, but also allows greater flexibility for unexpected events and gives us more freedom of action and faster response time for any event.

Another success story

The Women’s State Cup Final