Sporta helps the Israel Football Association direct the spotlight toward the talent and passion of female football players in Israel, providing them with the rightful stage. With contemporary branding, stunning graphics, and precise strategy, we advance women’s football in Israel to the place it deserves – at the forefront.
The Podium House
2023
Templates
Video
The Podium is a rapidly growing media company, under The Podium there are about 20 podcasts that are recorded every week on a wide variety of topics and for many diverse audiences.
As part of The Podium’s impressive growth, they faced significant challenges in their social media marketing strategy. The amount of content grew significantly and with it the need for video editing (all podcasts are filmed) and uploading them to different platforms. The Podium turned to us to improve the quantity and quality of those transcribed videos on social media, with a focus on efficiency, quality and consistency.
Sporta made the work on The Podium’s videos more systematic and orderly. By transitioning to working with a content calendar (and adhering to it), closer tracking of videos and upload times, and order in files, we managed to increase the number of videos produced per month and streamline the process from start to finish.
In collaboration with The Podium’s designers, we embarked on a rebranding initiative in order to give the videos a fresher and cleaner look. After a long series of attempts to find the optimal positioning of the subtitles, together with methods to improve exposure in the different social media algorithms, we arrived at the following result:
Sporta provides The Podium with a full envelope for all video editing needs, meaning that at any given time and for any need The Podium will receive a uniform, high-quality and stable service. Additionally, Sporta also provides more complex video editing services, adding effects, images, sound editing and more.
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